The Advocacy Foundation of Central Ohio is a newly-founded non-profit organization that works to engage and empower youth and families to help them achieve positive outcomes. I was asked to come up with an identity and a brand for the organization. Even though this project was based on a class assignment, the board members of the foundation were really impressed with the proposed solutions and plan on adopting them for implementation.

The deliverables for this project consisted of the visual mark, logotype, stationery system, large-scale application of the visual mark and website re-design.